Writing about ecommerce,
from the inside.

13 Mar 2026

How I Approach Ecommerce Discovery Calls

The first conversation with a potential client tells you most of what you need to know. Here's how I structure it.

Process · 4 min read

2 Mar 2026

The Future of Shopify Checkout: Where It's Heading

Shopify's checkout has changed more in the past two years than in the previous decade. Here's where I think it goes next.

Shopify · 3 min read

23 Feb 2026

Building a Shopify App for the App Store: Lessons Learned

I built and published a Shopify app. The development was the easy part. Here's what I wish I'd known about the rest.

Shopify · 4 min read

9 Feb 2026

Composable Commerce: What It Actually Means for Mid-Market Brands

Composable commerce sounds appealing in theory. Here's what it looks like in practice for brands that aren't enterprises.

Architecture · 4 min read

26 Jan 2026

Migrating Custom Functionality from Magento Extensions to Shopify

Your Magento store has custom modules doing important things. Here's how to figure out what replaces them on Shopify.

Migrations · 4 min read

12 Jan 2026

Shopify's Winter '26 Editions: What Matters for Developers

Shopify Editions drops a lot of announcements at once. Here's what's actually significant for developers and technical teams.

Shopify · 4 min read

15 Dec 2025

Why Your Shopify Store Doesn't Need a Headless Frontend (Yet)

Headless Shopify is technically impressive. For most stores, it's also the wrong choice. Here's how to know if you're the exception.

Architecture · 4 min read

1 Dec 2025

Ecommerce Predictions for 2026

Predictions are usually wrong. Here are mine anyway — grounded in what I'm seeing across the brands I work with.

Opinion · 4 min read

17 Nov 2025

PIM Integration Patterns for Shopify at Scale

If you're managing more than a few hundred products across channels, you need a PIM. Here's how to integrate one with Shopify properly.

Integrations · 4 min read

3 Nov 2025

Black Friday Post-Mortem: Shopify Performance Lessons from Peak Trading

What I learned from supporting multiple Shopify stores through Black Friday and Cyber Monday — the things that went wrong and how to prevent them.

Shopify · 4 min read

20 Oct 2025

What I Look for in a Good Ecommerce Tech Stack

After twelve years of building, inheriting, and reviewing ecommerce architectures, these are the qualities that separate good stacks from painful ones.

Architecture · 4 min read

6 Oct 2025

Shopify Plus B2B: Is It Ready for Wholesale?

Shopify Plus has been building out B2B features aggressively. Here's an honest assessment of where it stands for wholesale businesses.

Shopify · 4 min read

15 Sep 2025

The Case for Custom Apps Over Third-Party Shopify Apps

Third-party apps are convenient. They're also adding complexity, cost, and risk to your store in ways you might not realise.

Shopify · 4 min read

1 Sep 2025

Multi-Market Selling on Shopify: Setup, Pitfalls, and What Actually Works

Shopify Markets makes international selling easier than it used to be. But there are still gotchas that catch people out.

Shopify · 4 min read

18 Aug 2025

Ecommerce Platform Comparison: Shopify vs Magento vs WooCommerce

An honest comparison of the three most common ecommerce platforms, from someone who's built production stores on all of them.

Architecture · 4 min read

4 Aug 2025

Shopify Functions: A Developer's Guide to Custom Discounts and Validation

Shopify Functions let you run custom logic in Shopify's infrastructure. Here's what they can do, how they work, and where they're heading.

Shopify · 4 min read

21 Jul 2025

Magento 2 End-of-Life Planning: Your Options

Adobe Commerce (Magento 2) is entering its twilight. Here's what that means and what your options actually are.

Migrations · 4 min read

7 Jul 2025

How to Choose an ERP Integration Strategy for Shopify

There's no single right way to connect your ERP to Shopify. Here's how to figure out which approach fits your business.

Integrations · 3 min read

23 Jun 2025

Headless Commerce in 2025: Hype vs Reality

Headless architecture promises flexibility and performance. But for most brands, it introduces complexity they don't need.

Architecture · 3 min read

9 Jun 2025

Building Custom Shopify Apps: When Off-the-Shelf Isn't Enough

The Shopify App Store has thousands of apps. Here's when you should stop browsing and start building.

Shopify · 3 min read

26 May 2025

5 Integration Mistakes Ecommerce Brands Keep Making

After years of connecting ecommerce platforms to ERPs, warehouses, and payment providers, these are the patterns that consistently cause problems.

Integrations · 3 min read

12 May 2025

Shopify Checkout Extensibility: What It Means for Plus Merchants

Shopify has rebuilt its checkout customisation model. Here's what's changed, what you can do with it, and what it means for your store.

Shopify · 3 min read

28 Apr 2025

The Real Cost of a Magento-to-Shopify Migration

Migration quotes vary wildly. Here's what actually drives the cost and where projects go over budget.

Migrations · 3 min read

14 Apr 2025

Why I Moved from Magento to Shopify (And Why Your Brand Should Too)

After years deep in the Magento ecosystem, I made the switch to Shopify. Here's what drove that decision and what I've learned since.

Migrations · 2 min read