Services

AI engineering and ecommerce delivery, without the agency overhead.

I work directly with brands and agencies who need a senior engineer in the loop — not a black-box prompt and a hope. No account managers, no handoffs — you work with the person writing the code.

AI Feature Delivery

LLM applications, agents & RAG

LLM-backed features designed to hold up in production, not just demo well. I build with evals, observability, and a clear cost ceiling — so the thing works on day one and keeps working on day ninety.

  • Customer support agents, search, and merchandising assistants
  • RAG over catalogues, content, help docs, and support history
  • Product enrichment, copy generation, and bulk content workflows
  • Evaluations, prompt regression testing, and observability
  • Claude, OpenAI, and open-source model integration

AI-Augmented Engineering

Tooling, automation & internal copilots

Bringing AI into existing engineering workflows without breaking them. I help teams that already have a repository, a CI pipeline, and a code review culture get real leverage from AI — not theatre.

  • Internal copilots for support, operations, and merchandising teams
  • AI-assisted code review, test generation, and CI integration
  • Agentic workflows for repetitive engineering and ops tasks
  • Practical guardrails: cost controls, prompt versioning, audit trails
  • Hands-on coaching for engineering teams adopting AI tooling

Custom Platform Development

Adobe Commerce & Shopify

When off-the-shelf doesn't cut it, I build it. Bespoke modules, apps, and extensions tailored to your business logic — whether that's a custom pricing engine, a product configurator, or an internal tool that ties into your existing systems.

  • Adobe Commerce module development and customisation
  • Shopify app development (public, private, and embedded)
  • Checkout customisation and payment flow engineering
  • Shopify Functions and Adobe Commerce plugins
  • API-first architecture and headless storefronts

Platform Migrations

Magento, WooCommerce & others

I've replatformed three ecommerce businesses and supported migration projects for several more. Changing platforms isn't just a data transfer — it's rethinking how your catalogue, orders, and integrations work on a fundamentally different architecture.

  • Adobe Commerce (Magento) to Shopify and Shopify to Adobe Commerce
  • Product, customer, and order data migration
  • SEO and URL redirect mapping
  • Integration re-architecture and testing
  • Risk assessment and rollback planning

Integrations & APIs

Systems architecture

Most ecommerce problems are integration problems. I connect your platform to the systems your business runs on — ERPs, PIMs, warehouse management, payment providers — with reliable, maintainable middleware.

  • ERP integration (Odoo, NetSuite, SAP, Brightpearl)
  • PIM and product data syndication
  • OMS and WMS connectivity (Linnworks, ShipStation, custom)
  • Payment provider integration (Stripe, Adyen, Klarna)
  • Custom middleware and high-frequency message brokering

Enterprise & Scale

Shopify Plus & Adobe Commerce

For brands that need to push their platform further — multi-market selling, B2B, advanced checkout flows, and the kind of customisation that requires someone who knows these platforms inside out.

  • Multi-market and multi-currency configuration
  • B2B commerce (catalogues, price lists, company accounts)
  • Advanced checkout flows and payment orchestration
  • Performance auditing and optimisation
  • Headless and composable storefronts

Need something built?

Tell me what you're working on. I'll let you know if I can help.

Book a discovery call