Built ecommerce systems for over a decade.
Now I do it for Shopify merchants.

I started my career in media and digital, but quickly gravitated toward the technical side of ecommerce. What began as curiosity about how online transactions actually worked turned into a career spent inside the systems that process orders, manage stock, and move money.

My first Head of Technology role involved replatforming a luxury ecommerce business and supporting a 150% increase in order volumes. When the company was acquired, I led the technical due diligence. That experience — understanding ecommerce not just as code but as a business asset — shaped everything I've done since.

I've built requirements for warehouse management, payment, and order management systems across UK, US, and Australian markets for a major media organisation. At a digital agency, I scaled a development team from three to eighteen and delivered ecommerce projects for multinational clients. I've consolidated 26 local market websites onto a single codebase — the kind of architectural challenge I find most rewarding.

Across various roles I've worked on global payment integrations with localised taxation, advanced reporting for sales and merchandising, and full ecommerce and ERP replatforms. Each one added another layer: internationalisation, PSP complexity, ERP integration, high-frequency message brokering.

Most recently, as Head of Technology for a high-growth DTC brand, I delivered a full ecommerce and ERP replatform and supported the business through a period of 100% order volume growth. That role covered everything from Magento to Shopify, payment flows to warehouse integration.

Outside of my day role, I take on select projects for Shopify merchants and agencies who need more than surface-level development. I build custom apps, architect integrations, and handle the migrations that other developers find daunting.

How I work

I'm hands-on. I write the code, I manage the deployment, I troubleshoot production issues. There's no team behind me adding overhead — you get direct access to the person doing the work. I'm used to working alongside founders, CTOs, and product teams, and I'm comfortable being embedded or operating independently.

I'm a certified Scrum Master and Product Owner, not because I run stand-ups for a living, but because structured delivery matters when you're working on systems that process real money.

Technical background