Articles

Notes from the work.

Writing on ecommerce engineering, AI, and the decisions in between — drawn from client work, not theory.

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Magento
Migrations
SEO
Shopify

10 July 2026 5 min read

Verifying a 301 map when Shopify blocks your crawler

Post-migration redirect checks on a Shopify store kept dying on Cloudflare 429s — even though the domain wasn't proxied through Cloudflare. The fix: Shopify's Web Bot Auth.

Shopify
Migrations
SEO

2 July 2026 6 min read

Magento 2 websites vs Shopify Markets: the inversion that shapes a migration

Magento lets you dictate currency, payment methods and tax per website. Shopify Markets derives all three from where the order is going. Replatforming means re-expressing your trading rules in destination terms.

Magento
Shopify
Migrations