PESTLE

P

PESTLE is an acronym that is used to identify key external stimulus within an organisation. The acronym stands for:

Political (e.g. trade unions), Economic (competitors, interest rates), Societal (demographics social mobility), Technological (reduction of barriers to entry), Legal (regulation, employment law), Environmental (waste, going green).

About the author

Matt

I am London based Ecommerce Business Analyst & Technical Lead. Always keen to chat.

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By Matt