Conversion Rate Optimisation (CRO)

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Conversion Rate Optimisation – often referred to as CRO, split testing, A/B testing, or multivariate testing; is the process of testing and monitoring changes made to a website with the explicit intention of increasing the conversion rate or user experience of the website. As a rudimentary example – testing whether changing the color of a button to green increases the probability of it being clicked by the user, the test may present the button in green to 50% of traffic, and the button in the default red to the other 50% of users and monitor over a set time period which colour elicits more clicks. 

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By Matt