CategoryGoogle Analytics

Google Tag Manager : Click Target & Click URL

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When first dipping my large toes into Google Tag Manager all those years ago…and still now to be honest, I often forget exactly what data certain built-in variables will provide you with. So I am doing the sensible thing and writing them down for the whole world to see. Overview The quickest way to cover what the different variables do, is a quick show and tell. If you want to track a link...

Identify Duplicate Transactions in Google Analytics

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Duplicate transactions can prove themselves to be a royal pain, skew your marketing efforts, and reduce the trustworthiness the whole team have in the data and report from Google Analytics. Whilst it’s not the easiest Analytics issue to fix in the world (although absolutely achievable), it is quite easy to find out if your site(s) are impacted by creating the following report. Go to...