Bounce Rate


The bounce rate in web analytics is classified as the percentage of visitors to a website who only view one page and then leave. A simple calculation is if a website has 100 visitors and 50 viewed one page then left the site, the other 50 went on to view another page or more, then the bounce rate would be 50%.

About the author


I am London based Ecommerce Business Analyst & Technical Lead. Always keen to chat.