About Matt


Hello, I’m Matt Rhys-Davies a London based Ecommerce Business Analyst with 10+ years experience across analysis, development, and delivery of digital projects. 

As both a certified Product Owner & Scrum Master, I am a true believer in the benefit of Agile practices; championing both the implementation and the wider values of do, learn, and adapt.  

My key focus is delivering products that provide value. Through a combination of informed prioritisation, effective stakeholder management, and efficient delivery.

I am currently heavily and heartily occupied as Head of Technology for my1styears.com, where I lead Magento 2 and Odoo Open Source ERP across the business. 

You will mainly find me tinkering with Business Analysis concepts & practices,  Magento 2 or Google Analytics. Whilst forever discussing the wonders of using a Chromebook to run Ubuntu. 

I truly am fascinating.