Ecommerce Business Analyst & Google Analytics Analyst
Hello, I'm Matt Rhys-Davies; a Google Certified Analyst and Ecommerce & Digital Business Analyst with 8+ years experience where I have worn various hats; from development and analysis through to management and delivery.
My key focus is delivering value through informed prioritisation, effective stakeholder management, and efficient delivery.
With a deep background in both ecommerce and development, I successfully engineer requirements and translate them into fully formed technical specifications for delivery.
Google Analytics & Google Tag Manager
The accurate implementation of a considered and intelligent tagging & measurement plan, provides your business with a wealth of data on which to make informed business decisions to get the most from your digital properties.
Performing business analysis from a technical background is not solely about engineering business requirements into feasibly implementable technical specifications, but ensuring that the right problem is being solved through the use of technology.