AI Engineer · Ecommerce
I ship AI features built
on real engineering.
Over a decade of ecommerce engineering and technical leadership behind every line. I use AI to move faster — not to skip the parts that matter. Repositories, observers, CI, code review, tests. The scaffolding that makes software survive contact with production stays.
An engineer who uses AI
I'm an engineer who uses AI, not the other way around. I understand event observer patterns, repositories, dependency injection, CI pipelines, and what it takes to keep a production system upright at three in the morning.
AI is a force multiplier on top of that. It writes the boilerplate, drafts the tests, surfaces the edge cases I'd miss — and I still own the architecture, the review, and the shipped code. That's a different proposition to prompting until something compiles.
What I do
AI Feature Delivery
LLM-backed features that earn their keep in production: support agents, search and merchandising, product enrichment, RAG over your catalogue and content. Built with evals, observability, and a cost ceiling.
AI-Augmented Engineering
Bringing AI into existing engineering workflows without breaking them. Tooling, automation, internal copilots — designed to fit a team that already has a repository, a CI pipeline, and a code review culture.
Ecommerce Engineering
The work I've been doing for years: custom apps, platform migrations, and ERP/OMS/WMS/PSP integrations across Adobe Commerce and Shopify. Now delivered faster, with AI in the loop.
12+
Years in ecommerce
3
Full platform replatforms
3→18
Scaled a dev team
£m+
Transaction volume supported
How I work
01
Discovery
A short call to understand your requirements, your stack, and what you're trying to achieve. No obligation, no hard sell.
02
Scope & Quote
A clear written proposal with deliverables, timelines, and costs. You'll know exactly what you're getting before we start.
03
Build & Ship
Hands-on delivery with regular check-ins. I write the code, manage the deployment, and make sure it works in production.